RETOUCHING & COMPOSITING : MICHAEL CLEVENGER
PRODUCTION ARTIST : CHRIS DARNIELLE
AGENCY : CRAMER-KRASSELT
Retouching and composting for Heinz SmartOnes "Clean Slate" Campaign 2014. Ads appeared in Women's Health, Self, Fitness, Shape and Redbook magazines. In retouching the SmartOnes supplied vector art logo was manipulated to resemble chalk art. Retouched logo, image assets, and the retouching treatment to supplied chalk art headlines and chalk design elements by Mary Kate McDevitt, from these ads were also extracted and used for Women's Health & Smart Ones Clean Slate Kick-off Event, February 2014, in Times Square that also showcased this work on the ABC digital billboards and signage displayed throughout the event.