RETOUCHING & COMPOSITING : MICHAEL CLEVENGER
PRODUCTION ARTIST : CHRIS DARNIELLE
AGENCY : CRAMER-KRASSELT
Client typically requested all elements in these high-res comps to be separated for multiple usages, thus clipping assets, recreating realistic shadows, extending background elements (placemats, wood surfaces, separated shadows, and chalk surfaces), building the layout (based on a mock-up) to spec then exporting layer stacks to files (including separate corresponding shadow files), to be perfectly re-stacked (replaced) in InDesign. Multiple size configurations for the same art per campaign were the norm.